Monthly Archives: November 2011

Improve your website’s press section

Posted on November 16, 2011 by Martin Smith

When it comes to press sections on websites, there are the good, the bad and the ugly. Having an unhelpful media section on your website tells your prospects that you are small-fry, and reduces the media’s goodwill towards your company.  …

Posted in Media Relations, Mobile PR, Public Relations, Telecom PR, Telecoms PR, Website | Leave a comment

The five things you should tweet (if you’re a vendor)

Posted on November 10, 2011 by Martin Smith

Okay, so you have a corporate twitter account.  Now what? My view on tweeting, like talking, is that you tweet when you have something useful to say.  So what is “something useful”?  Well, that depends upon the audience you are …

Posted in Blogging, Content Creation, Social Media, Telecom PR | Leave a comment

Do you need a content plan?

Posted on November 9, 2011 by Martin Smith

Why does anyone need a content plan? You need one because potential customers are visiting your site and leaving because there is little useful to them beyond product information and platitudes about innovation.  You need one because your rivals are …

Posted in Blogging, Content Creation, marketing, Mobile PR, Telecom PR, Telecoms PR | Leave a comment