Promote your expertise

Every day, service providers are looking for answers that you can provide.  They want to know whether they should do something, how they should do it and what the result will be.  The question is whether your existing content will deliver any of the answers and expertise they are looking for.

By writing and communicating expertise-led content, you can create a community of service providers who believe and appreciate your expertise, and who will literally or figuratively bookmark you for when they need the solution you can provide.  This is sales enablement at its best.

Web design

Your website is the most visible statement about who you are as a company and the value you provide.  At the lowest end of the spectrum a company’s web presence is a hygeine factor – proof that you are a real company with customers.  At the highest end, your website can be a new business engine, delivering a constant supply of new leads for your business.

To attract the right type of visitors, your website needs to be a constantly-evolving source of high-quality information for your prospects.  We will work with you from start to finish, clarifying your goals, creating the design, copywriting the content, embedding the content management system and analytics system and planning the site’s evolution.

Blog creation

Companies that blog generate 55% more traffic than those that don’t.  As if that’s not motivation enough, according to Focus Research’s most recent survey of B2B marketers, blogs were found to be the single most valuable type of content in directly supporting their marketing objectives.

Whether you just need a little guidance and the occasional nudge or whether you need a fully mapped-out blog content program, we can help.  Sonus PR will ensure that you generate a captivating blog, with expert, educational content, that will set you up to be one of the go-to thought-leaders in your industry, while simultaneously increasing your company’s online visibility. [more]

Webinar development

According to research conducted with B2B marketers, webinars represent one of the three most effective types of content in directly supporting their marketing objectives.  For the mobile and telecom world, it is clear that the volume of webinars has gone through the roof over the last few years.  Is it the right tactic for your company though?  And should you partner with a media brand or go it alone?

Rather than flying blind, we will make the decision straightforward by presenting all the facts.  We can show you which media brands and organizations have the best databases of service provider contacts.  We can show you which organizations have the best attendance and follow-through from webinars.  And when we agree to go ahead, we will be there to coordinate the process and ensure the speakers and content are compelling to operators and service providers.

Whitepaper programs

According to a recent survey of 155 technology buyers, the marketing collateral they find most useful is whitepapers.  A full 86% of buyers found them to be moderately to highly influential in the purchasing decision.  Given the importance of this form of content, how solid is your whitepaper program?  Are you confident that you are giving whitepapers the attention they deserve?

Through our understanding of the service provider buying cycle, we will work with you to understand the gaps in your content.  Then we will leverage the knowledge within your organization and the knowledge within ours to create whitepapers that most effectively support sales.