Increase your visibility

There are more options than ever for increasing your awareness among service providers.  The question is, how do you prioritize those options to ensure you achieve maximum impact?

Using hard data and the benefit of experience, we guide clients on how to ensure the greatest return on their marketing investment through the right mix of services.

Media relations

There is no doubt that the Internet has changed the media landscape forever.  However the trusted publications in mobile and telecom remain vital resources for operators and service providers.  They rely on the news-gathering abilities and the thoughtful analysis of the quality trade media to help them do their jobs.

Years of focus on telecom and mobile means we have developed strong, productive relationships with the journalists that shape service providers’ view of the world.  That means our clients always get a fair hearing for their news and opinion and typically punch well above their weight in the wireless and telecom trade media. [more]

Analyst relations

Industry analysts play an important role in purchasing decisions at operators and service providers. They can provide inspiration for new purchases at the start of the buying cycle as well as justification toward the end of the cycle.  They are also the first port of call for many C-level decision makers as they look to educate themselves about the purchasing decisions they are involved in.

We map out the most influential analysts in your market, scoring them by the degree of focus on your technology and the relative importance assigned to them by service providers.  Then we ensure that those top analysts have the right information and access to senior personnel, so they understand our clients and, can, in turn, communicate our clients’ expertise to their service provider customers.

Social media marketing

Social media is here to stay.  But let’s face it, “being part of the conversation” doesn’t pay the bills and won’t impress the CEO.  As with most other areas of B2B marketing, the smart strategy is to become a source of useful and educational content and use that as a starting point for increasing new leads and revenue.

We will show you practical ways to use expert content to improve your profile, reputation and lead generation and to measure those improvements.  We take clients through the whole process, from setting up profiles all the way through to the planning, population and cross-pollination of content on the major platforms like LinkedIn, Twitter, Slideshare, Facebook and YouTube. [more]

Speaker placement

In today’s digital world, we sometimes forget the huge impact of face to face communication.  However, directly imparting your wisdom to an audience of dozens or even hundreds of service providers is a major business development opportunity, by anyone’s standards.

We have placed speakers at every major show around the world including Mobile World Congress, CTIA Wireless & Mobile Asia Congress as well as many more focused events.  We will work with you to create a full calendar of speaker opportunities, detailing the shows with the largest service provider attendance as well as the niche shows attracting likely buyers for your technology.