Define your go-to market strategy

Everything we do for our clients is built on the foundation of a solid, defined business and marketing strategy. Before we ever get to prescribing treatment, we offer a full diagnosis of your situation and recommend the optimal strategies for you to prosper.

 

Marketing plan development

You know you need a focused, strategic marketing plan to take you through the next 12 months.  But, because of a lack of time or resources, you don’t actually have one.  It is not uncommon, but it is a big problem.

The senior team at Sonus PR has decades of technology PR and marketing experience and can focus this know-how on getting your plan in place and ensuring that it is thoughtful, actionable and effective.  We can provide the breathing room and the outside perspective you need to make the next 12 months a resolute success for your company.

Competitive positioning

In every sector of the mobile and telecom industry there are alternatives to your offerings, and competition is fierce.  No matter how good your technology or how high your concentration of Ph.Ds, success will remain out of reach if service providers cannot understand why you are different and better than your competitors.  The real battleground is in the minds of service provider personnel.  If you’re not memorable or different, you don’t even make it onto the battleground.

As part of your annual marketing plan or as a standalone project, we will show you how the market views you and your competitors and who has the upper hand in sales and marketing.  Then we will lay out the optimal strategies for success, based on your current position and your options for differentiation. [more]

Content creation planning

The content you create is probably more important than you realize.  It is how service providers come to find you and like you.  Either as part of the overall annual marketing planning or as a one-off, we will show you the exact content you need to bring service providers on side.

We start the process by working out the different roles at service providers, where they are involved in the buying cycle and what sort of content they need to help them do their job.  Then we overlay your current content and see where the gaps are, showing us where we need to prioritize new content. [more]