Networks and Infrastructure
Creating high-performance PR for network & infrastructure companies
The world of networks and infrastructure never stands still. At any one time there are always disruptive technologies or new enablers waiting in the wings to revolutionise how we communicate.
Sonus PR lives and breathes telecoms, working with multiple clients across the telecoms networking and instrastructure spectrum. This means we know IPv4 from IPv6, we understand the implications of HSDPA rollouts and we watch the IMS bandwagon progress with interest.
More importantly, we put our knowledge of your business and your market to good use to reach your audiences and create great results.
Case Study: Flash Networks
The Challenge: Flash Networks, a network optimisation vendor wanted to increase its visibility amongst global operators to stimulate more sales and improve its sales environment.
The Solution: Sonus PR designed a high-impact PR campaign to kick off at 3GSM 2006. Sonus PR then delivered a programme of face to face interviews, telephone interviews, news stories, opinion pieces and analyst briefings.
The Results: Within a period of just 3 months, Sonus PR created 50 pieces of global media coverage, generating more news and comment than all its competitors put together. At the end of this period, Flash Networks reported a noticeable upswing in business and that its pipeline of new business had never been so full.
References
"Sonus demonstrated excellent connections within the telecoms media, and was able to set up media interviews and opinion pieces, even when we did not have exciting news to publicize.
One of the things that made Sonus easy to work with is that they understand technology. They did not require extensive explanations of our products; they understood right away."
Rebecca Rachmany, Product Marketing Manager, Flash Networks
"Other PR agencies could learn a lot from the Sonus team in terms of value for money, support and proactive attitude. Right from the outset, Sonus has been instrumental in the successful execution of our communications plan for the year.
Sonus are always very helpful and efficient in responding to our business needs. They provide a friendly and reliable service and are generally a delight to work with."
Paolo Gambini, Marketing & Business Development Director, Tiscali International Network
