Mobile Content

Creating high-performance PR for the mobile content sector

Sonus PR creates high-performance PR for its mobile content clients.

Through our singular focus on the telecoms industry and in particular the wireless industry we understand the mobile content industry and know how to successfully improve the profile of mobile content companies.

We talk to clients, journalists and analysts at eye-level about the issues in your industry - we understand the implications of EA's new dominance in mobile gaming and we understand the development of different mobile TV standards like DVB-H, DMB & MediaFLO.

Most importantly for you, we put this expertise to good use to dramatically improve your profile and drive your business forward.

Case study: iFone

The Challenge: iFone, the mobile games publisher, had a good portfolio of mobile games but limited brand profile in the industry; the shareholders wanted to build the company and its brand and to exit the business at the appropriate time.

The Solution: Sonus PR created robust messaging to create a single, identifiable brand ‘voice’ for iFone and designed a programme of high-impact media and analyst relations.

The Result: After consistently building iFone to become one of the most quoted companies in mobile content over 12 months, iFone was recognised as Europe’s leading mobile games publisher in 2005. The company was acquired by Glu Mobile in March 2006, providing a successful exit for the shareholders.

References

“Sonus PR has been instrumental in helping set the corporate agenda for iFone and establishing iFone as an industry leader in the wireless entertainment sector.

We have been very pleased with the work from Sonus PR to date and I would have no hesitation in recommending them as a PR agency in the wireless sector.”

Enda Carey, Marketing Director, iFone

"Sonus PR has worked closely with End2End to create an effective PR plan which addresses our business goals.

As a result we have seen a significant increase in our market awareness and profile."

Jody Delichte, Communications Manager, End2End