Handsets & Devices
Creating high-performance PR for mobile handsets and devices
Sonus PR provides high-impact PR to launch new mobile handsets and devices.
As an agency totally dedicated to the telecoms and wireless industry, Sonus PR understands what is required to create a successful launch of your device.
Sonus PR understands the different audiences that you need to target, consumers or enterprises, operators or the retail trade and the power of the blog ‘rumour mill’ when it comes to launching a new device.
Sonus PR will put our expertise in this sector to good use to successfully launch your device to the market and keep its profile high.
Case study: OGO
The Challenge: AT&T Wireless (now Cingular), in conjunction with IXI Mobile and other partners had developed a cellular messaging device, the Ogo, designed to appeal to the mobile youth market. Sonus PR’s challenge was to highlight the role of IXI Mobile, whilst working within the strict guidelines of the carrier.
The Solution: Sonus PR focused on pre-briefing the world’s most influential global journalists just ahead of the launch. Sonus PR placed the launch of the Ogo, the first device of its kind, into a wider context for the industry and highlighted IXI Mobile’s importance in its development.
The Result: Global coverage for the Ogo was created in tier one publications such as Wall Street Journal, International Herald Tribune, The Register and Fierce Wireless. IXI Mobile was mentioned in well over 50 per cent of the coverage worldwide, whilst other partners barely received a mention.
Client References
"Sonus PR has consistently delivered positive results. They have provided us with valuable strategic advice and executed on their recommendations."
Tal Raeside, Vice President, Marketing & Strategic Development, IXI Mobile
“Sonus PR has an excellent knowledge of our key media and has consistently provided strategic insight to our marketing campaigns.
Sonus PR supported the launch of WiPOQ at 3GSM 2006. The team helped us define our messaging and produce our press materials for the launch. They successfully worked with our international teams to produce some excellent coverage for the WiPOQ.”
Nigel Newby-House, COMsciences
Journalists & Analyst References
“Sonus PR’s knowledge about the industry and their clients in particular means that I am always interested to hear what they have to say and never feel they are making uninformed guesses – unlike some other PR agencies.”
Daniel Winterbottom, Analyst, Mobile Devices, Informa
“Sonus PR shows a good understanding of the way journalists work and has always dealt with us in a professional and friendly manner. Recent dealings with Sonus have resulted in meetings with a number of interesting clients.”
Total Telecom
