Fixed Line & Broadband
Creating high-performance PR for the fixed line and broadband industry
The fixed line and broadband world is going through an intense period of development.
With continuing price pressure, the evolution of VoIP services, triple-play, quad-play and IPTV, service providers and the companies that serve them need to carefully navigate their way through the challenges to emerge as a long-term winner.
With Sonus PR's dedicated focus on the telecoms market, we are the PR consultancy that can best position companies in this changing, converging world.
Case study: Axiom Systems
The Challenge: Axiom Systems is a provider of 'service fulfilment' software to fixed line providers. The company wanted to gain new business with the many Service Providers that were involved in Local Loop Unbundling (LLU).
The Solution: Sonus PR recognised and resolved two key challenges: 1) researching which European service providers were involved in LLU 2) creating credibility surrounding Axiom Systems' offering in this area by identifying and targeting relevant awards.
The Result: Axiom Systems subsequently won the ISPA award for Best Telecommunications Application. Using the award and the raw data provided by Sonus PR, Axiom Systems created a direct marketing campaign which resulted in multi-million dollar deals and Axiom Systems’ biggest ever annual revenue growth.
References
"Sonus PR shows pro-activity and a dedication to the Axiom Systems account that no other agency had been able to demonstrate to us. Sonus PR thinks out of the box to generate awareness of our company and products in a niche sector of the industry which generally suffers neglect from the IT and business press."
Martine Parsons, Marketing Director, Axiom Systems
"I have been impressed with the intelligence and industry knowledge of Sonus PR. They have worked hard to maximise our profile."
Nick Kaulbach, Managing Director, Switch Call
