Messaging and Branding
Does the market find it difficult to work out who you are? Has your message become confused or irrelevant over time? Or are you just at the start of your company's life and you need help to explain the benefits of your technology?
If the answer to any of these questions is yes, then you need help to define your brand and/or your messaging. Using a third-party is usually the most effective way to force the issue internally, to bring stakeholders together to address who you are and how you communicate that to the market.
As the original telecoms PR consultancy, Sonus PR has the market understanding and communications experience that is vital to create clear and powerful messaging.
Case study: MACH
The Challenge: MACH, the leading global clearing and settlement partner for mobile transactions, found that new competitors with less impressive solutions and credentials were starting to gain mindshare in its market. MACH needed to better explain the additional value of its services and to differentiate its offering from the new entrants.
The Solution: Sonus PR scheduled a Messaging Workshop attended by key MACH personnel and chaired by Sonus PR. The guided session started with the features of MACH's solutions and turned those into benefits before going on to establish the company's differentiators and market credentials.
The Result: Sonus PR pulled together all the elements from the workshop to create cohesive, benefits-led messaging. MACH had a compelling new definition of the company and its value to be incorporated into all sales and marketing materials and taken to market.
References
“Facing increased competition in the marketplace we were looking for a partner to help us clarify our profile in the market and increase the awareness of our service portfolio beyond core clearing.
“It was central to us to work with an agency such as Sonus PR that has strong relations to the European media and a thorough knowledge of the international telecom industry. Sonus has made it straightforward to get up and running with our PR activities immediately and has played a key role in the process of developing our strategic messaging platform which has been incorporated into all communications from press releases announcements to speaking opportunities.”
Tanja Doky, Communications Manager, MACH
“As we are undergoing a major re-brand, we needed an agency that understood our market, which could help us create an exciting, new proposition and then communicate that clearly to the market. We chose to work with Sonus PR because of their excellent track record with telecoms companies. We heard very positive things about Sonus PR from a variety of industry references.”
Yair Sakov, VP Marketing & Business Development, FTS
"The Sonus Messaging Workshop was an extremely valuable exercise. It delivered substantial returns to us almost immediately, particularly in terms of helping focus both our internal and external messaging. Not only do we we still have the material that Sonus collated from the session, we use it day-in, day-out here at DCMI!"
Ewan Macleod, CEO, DCMI
