Meet Analysts

Raising industry profile through analyst relations

The analyst community is hugely important for most companies in the telecoms ecosystem.

Analysts are important not only because of the influential reports they write, but because, as consultants, they recommend the best vendors to their client base.

With our 100% focus on the telecoms sector we know the analysts in our market better than anyone else.

Case study: End2End

The Challenge: End2End wanted to consolidate its position as a market leader in outsourced business solutions for mobile data.

The Approach: In addition to the regular media relations activity, Sonus PR created an analyst tour project which would allow the company to meet this important audience and demonstrate End2End’s market dominance.

The Results: 8 analyst briefings were created including the key analysts from Gartner, Forrester, Informa, Yankee Group and Ovum; End2End case studies have appeared in subsequent analyst reports; End2End now receiving regular requests for comment from analysts

References

"Sonus PR know what they are doing. They are highly responsive to requests and they are effective in directing their clients' messages towards the right people."

Tony Cripps, Analyst, Wireless Software, Ovum

“Sonus PR’s knowledge about the industry and their clients in particular means that I am always interested to hear what they have to say and never feel they are making uninformed guesses – unlike some other PR agencies.”

Daniel Winterbottom, Analyst, Mobile Devices, Informa