More Media Coverage

As a telecoms specialist agency, Sonus PR has established very strong relationships with the business, trade and consumer publications which cover the telecoms sector.

Our exclusive focus on telecoms means that we understand the issues affecting the industry. We know how to position spokespeople to address those specific topics to gain the best possible coverage.

Journalists and editors have come to expect a high degree of professionalism, industry knowledge and pro-activity when dealing with Sonus PR.

For our clients this means we are simply more effective and more prolific in generating great media coverage.

Case Study: Flash Networks

The Challenge: Flash Networks, a network optimisation vendor wanted to increase its visibility amongst global operators to stimulate more sales and improve its sales environment.

The Solution: Sonus PR designed a high-impact PR campaign to kick off at 3GSM 2006. Sonus PR then delivered a programme of face to face interviews, telephone interviews, news stories, opinion pieces and analyst briefings.

The Results: Within a period of just 3 months, Sonus PR created 50 pieces of global media coverage, generating more news and comment than all its competitors put together. At the end of this period, Flash Networks reported a noticeable upswing in business and that its pipeline of new business had never been so full.

References

“Sonus PR shows a good understanding of the way journalists work and has always dealt with us in a professional and friendly manner. Recent dealings with Sonus have resulted in meetings with a number of interesting clients.”

Total Telecom

“I have found Sonus to be a professional organisation, providing relevant story ideas to Telecommunications International.”

Ken Wieland, Telecommunications International