Category Archives: Strategy

Ignoring the 800-pound gorilla in your market

Over the years I have seen a lot of companies plugging away with their marketing as if the 800-pound gorilla in their market did not exist. Marching ahead, head held high, thinking that if they can just get the next …

Posted in Mobile PR, Positioning, Strategy, Telecom PR, Telecoms PR | Tagged branding, competition, mobile pr, positioning, telecom pr | Leave a comment